Are you one of those who easily get inflicted with food allergies? Before you buy your own drug make sure you know the type of allergy you have. Allergies vary on each individual. Same with allergy, medications also depends on the type of allergy that you encounter. Over-the-counter drug related Products Aliso Viejo CA (OTC) is easy to purchase. Be sure that you perform cautious effort to check the drug usage with your doctor or medical professional before intake.
Some of the common over-the-counter drug related products make it easier for you to buy medicines to cure allergy without the need to present a doctor’s prescription to a pharmacy or drug store. But now that you are introduced to different types of allergies, make sure first that the medical products you will use will not add allergic reactions to your body.
Antihistamines are very common on drug stores for general allergic reactions. If you notice, one of the common signs of allergic rhinitis is runny nose. This is due to allergens that entered in your nose and sinuses causing it itch and swell and later on lead to runny rose. Histamine is a certain chemical released from your nose cells which causes swelling and irritation. The role of antihistamines is to provide blockage on the nose cells chemicals to lessen the symptoms of allergy.
Because of the allergens that affected the nose and even the nostrils, swelling of the tissues on the nose area can make you sneeze more often and you might feel fluid fullness in between the nostrils way up to your head giving you a congested feeling and breathing difficulty. Decongestants are over-the-counter drug related products that can help alleviate airflow blockage and nose swelling.
These are the type of medicines that can help control itching and swelling of an individual which are often caused by products containing dyes and fragrances.
This can help give temporary relief on nasal stuffiness and unlike ordinary drugs you do not need to intake it. Saline Nose sprays are sprayed at a certain distance on the nose for an instant relief from irritation.
This is also used to lessen nose sneezing and runny nose caused by nose irritation.
Antihistamine eye drops can be used to lessen red and watery eyes caused by nasal irritation.
Allergy sufferers can always choose from a wide variety of Over-the-counter drug related Products that can give them relief, just make sure that the right dosage is followed to avoid further medical complications to happen.
Your skin is like a precious gem that needs attention and proper care for it to shine at its best always. Many people especially women consider having a good skin as an asset and investment. Women do not only spend many hours just to do their skin pampering routines but also spend many dollars just to buy different skin products including cosmetics in Aliso Viejo CA.
There is a wide variety of makeup products that you will see on store nowadays. Cosmetics are just part of the tight competition on the beauty world today. Surgery, beauty pills and even home based beauty kit and equipment can be found widely on the market. But as a buyer, though you have all means to buy it, you should be careful which one to pick. As what skin experts say, not all skin products are friendly to your skin type. You surely not want to turn your ‘beauty queen skin’ peg to an ‘ugly duckling’ result. Experts suggest that you should determine your skin type and you should always perform allergy test on applicable products before grabbing the item and paying it on the counter.
Here are the common skin types and the ideal cosmetics for your type of skin:
Some skins get dry due to shifting of seasons but for some people their skin are naturally dry amidst any weather. The problem with dry skin is that it is commonly leads to wrinkles and fine lines that can be seen as a person matures. These are just some of the downfall of having a dry skin. You can easily tell if you have a dry skin if it appears flaky and tight even after applying your facial wash. On some instances, you would also see forming of red marks or spots on your face due to too much tightening of your pores. This is visible during extremely cold or hot conditions. For dry skin, your cosmetics should contain aloe vera that is known to contain moisturizing agents. Applying alcohol-based products is a ‘no-no’ as this will aggrandize your dry skin problems. Look for a dual purpose makeup foundation that can work as a concealer and a moisturizer at the same time to alleviate dry skin problems. During night time, you can apply skin moisturizer for it to take an overnight effect while your skin is at rest from makeup.
Unlike a dry skin, people who have oily skin should keep away from moisturizers due to their shiny face. For you to determine if you fall on this skin type, a person who has an oily skin usually manifest oiliness on common areas like cheeks, forehead and chin. You can apply makeup starting off with a mild toner. A water based foundation can be used or any pressed powder that contains oil suppressing agents. You can also bring an oil control film and a loose powder on your bag before you do your retouch.
If you have a normal skin, then you must be lucky. A normal skin is easier to maintain and this add greater value to your overall appearance. Having a normal skin does not means that you can live without beauty enhancing products. These are also needed for you to maintain the beautiful skin that you have. For a normal skin, any kind of foundation can be applied to your face but be also cautious on skin allergy reactions. You should also use moisturizer and regularly washing of your face especially after applying cosmetics to help you avoid pimples and to fight skin aging.
If you are one of the few lucky people who have found your match on any makeup brand, do not get easily enticed by new products. The makeup product you are using has proven its worth on your skin changing to new one will make you go over the old process of checking its compatibility to your skin again.
|Steve Dimond – President
S. DIMOND & ASSOCIATES
|Our Expertise Includes:
MD, VA, WV, PA, DE, DC
Health & Beauty Care Aids, Housewares, Pharmaceuticals
Health/Beauty Aids, General Merchandise, Grocery Marketing Consulting
Delaware, District of Columbia, Maryland, Pennsylvania, Virginia, West Virginia
Make projections. The business plan is not aimed at giving product representatives and investors a definite future, but just enough information to forecast an outcome if the product is manufactured. Projections are nice because it gives flexibility to results.
Don’t include definite results. Product brokers, product representatives, and food brokers don’t like definite numbers. If you are flexible with your projected outcome, it puts less pressure to have to include actual statistics or figures.
Include actual figures where possible. A business plan with too many projections and not actual figures is doomed for disaster. It may be contradictory to what was said above, but have at least a few actual figures to back up what you are pitching. Actual figures give some validity, however don’t go overboard.
Have an exit strategy. This is a way for food brokers, product representatives, and product brokers to have a way to terminate ownership of a company. Exit strategies are used to reoccupy the capital investors have invested. They want to know even if the projections don’t pan out, that they have a way out. Make sure the exit strategy is clear.
Keep in mind that the business plan for food brokers, product brokers, and product representatives does not have to end with the company making profit. Instead – make sure it proves that growth will take place. Also – give a realistic timeline on that growth.
NAGMR can make your highest and most ambitious business goals attainable. Let us help you identify your sales demographic, create and expand your market. NAGMR product brokers and product representatives will get your foot in the door of the highest volume retail giants. NAGMR is all about increasing awareness, favorability, and purchase intent, in order to increase in-store visibility of your general merchandise. Let us help brand, place, market, and SELL your products. Go online for a free assessment today, or to inquire how you can become a member.]]>
NAGMR’s product representatives and members say to keep your top items sliced into small pieces and wait with slicing the rest until it’s their turn in the mix. Some items may never make it to the top and as a product broker, product representative, food broker, or food industry representative, your backlog will clutter if you aren’t careful.
NAGMR’s product representatives and members also say not to mess with your client’s low priority items, and don’t bother your producers with estimations for those given items. Keep your backlog as short as it can be. Product representatives, food brokers and product brokers should use their backlog as a weapon for maximizing their return on investment. Keep it short enough to stay on top of it and long enough to allow your company to chose which items to truly focus their attention on.
NAGMR can make your highest and most ambitious business goals attainable. Let us help you identify your sales demographic, create and expand your market. NAGMR product brokers and product representatives will get your foot in the door of the highest volume retail giants. NAGMR is all about increasing awareness, favorability, and purchase intent, in order to increase in-store visibility of your general merchandise. Let NAGMR’s directory of product brokers, product representatives, and food brokers, help brand, place, market, and SELL your products. Go online for a free assessment today, or to inquire how you can become a member.]]>
If most of your sales are direct to the consumer at the Farmers’ Market or to the manager at the local grocery store, then getting your product on the shelf of a major supermarket chain is a big jump. It requires a major commitment in terms of both time and money. Do you have the financial resources? Do you have the production capacity? Do you have the distribution capability?
If your goal is to tap into specialty food stores, convenience stores or delis then your requirements are different again. It’s still a big step, but the production and financial requirements are not so high.
You may also want to consider the potential for your product in the food service industry? You may lose some of your product identity, but sales could increase.
It’s essential to answer these questions. The direction you want to go in terms of the marketplace determines whether you even need a broker, and if you do, who to chose.
Who are Food Brokers?
If you check the yellow pages of the Edmonton or Calgary phone books, you’ll find a long list of food brokers. Many of them are part of large national corporations. Some of them specialize in specific products such as beverages, grocery or produce. Others specialize in the food service, or hospitality industries. Others may have a geographic focus. Some are members of the Canadian Food Brokers Association. Others are independent.
Where do you start? As a small food processor, it may be difficult to get one of the large companies to handle your product. They want to know what levels of sales you’re anticipating and whether they’ll do well with the product. They consider whether or not your product is a good door opener for them in dealing with new accounts. Most of the large brokerage firms concentrate on large accounts – supermarket, convenience and drug store chains.
A few brokers specialize in working with small food companies. They are willing to take on new lines (pioneer), and work closely with you on developing your strategies. Some of these brokers may concentrate on gift or specialty stores.
Talk to other small food processors. Do they use a broker? Who? Participate in trade shows and see which brokers show interest.
Another source of information is the Canadian Food Brokers Association. It can provide you with a list of members and will even assist you in finding an appropriate broker. The Alberta Food Processors Association is also a good group to talk to. Information on these associations can be found at the end of this fact-sheet.
What Does a Broker do?
A broker represents your products to a variety of prospective buyers. These buyers could be specialty stores, retail grocery chains, wholesalers, food service operators and distributors, drug chains, mass merchandisers, industrial users or military installations. In trying to sell your product and achieve a listing, a broker may make presentations to the head offices of chains and wholesale groups. More and more, key buying decisions are being made at regional headquarters. If your product is listed, then it’s on the list of products that the stores can order. Sometimes you have to pay a fee to have your product listed. If your product is unique or unusual, and if you have some sales data to show the demand for the product, then it’s possible to negotiate on listing fees. Are you ready for this route in terms of finances? Will you be able to fill the orders? If you do get a listing and then can’t meet the demand, your opportunity to sell through this chain may be lost. Once a product is listed, your broker may also schedule promotions. The broker keeps in touch with head office to ensure direct feedback and co-ordination between head office and the retail accounts.
As well as representing your product to buyers (selling), brokerage firms offer a number of other services. These may include merchandising (planning promotions, and keeping product on the shelf) computerized ordering and data collection services.
Your broker will call on retail outlets on a regular basis. Calls are normally made every four to six weeks in rural locations and once a week for major retail and wholesale accounts in the city. As a representative for your product a broker should make sure the product is on the shelf, adjust shelf space, handle complaints, pull damaged product, rush through an unplanned order, handle any special promotions or displays, and monitor competitor activity. They should also handle any problem situations for you.
As a small processor you may need specialized services. Some brokers will suggest product sizing and packaging that is most suitable to your desired marketplace.
What Does a Broker Cost?
Brokers are paid a percentage of sales. Fees can range from three per cent to 10% depending on the volume and the amount of labor required. Commission rates are usually negotiated along with fees for special services such as the planning of promotions or data collection. There may be a start-up fee of $1,000 for the first six months. This might be deducted from future commissions.
As a small food processor you will probably be paying commission at the high end of the scale. Because your product is new, unfamiliar and without a track record it’s likely to take more work to get your product on the shelf.
Why Use a Broker?
A broker has personal contacts and established relationships with buyers the importance of which can’t be underestimated in today’s competitive food industry. Brokers also have expertise in select markets. They may also have regional expertise and the ability to address the region’s individual characteristics. For example, they may know what outlets in Vancouver will be interested in your sauce. A broker can provide you an expert sales force, local representation and stable sales costs.
Because a broker is representing a number of products (usually non-competing) there are efficiencies. Overhead costs are spread over a number of product lines. Thus your sales costs are shared by other manufacturers.
A broker serves as your eyes and ears in a region. He can monitor developments, find distributors and handle problems. If a customer has a complaint, your broker can handle it for you.
When would you choose not to Use a Broker?
When you use a broker you share his time with other companies. Many brokers are willing to provide specialized customer service and learn all about the intricacies of your product. You must decide if your sales strategy and product is one that needs dedicated sales staff. If you think your sales volumes will be high enough that brokerage fees will cost you more than sales staff, you may not need a broker.
Selecting a broker
The Flip Side – What’s a Broker Looking for?
After meeting with you, the broker will have an impression of you, your company and your product. The broker will consider:
Once you’ve done your interviews, make a decision that is mutually beneficial to you and the broker.
Building an Effective Working Relationship
A productive relationship is based on communication and trust. Because your broker is putting your sales plan into effect, seek the broker’s advice during the planning stages. Inform the broker about your product. Work with the broker to develop product information sheets to leave with the buyers. Invite him to your plant.
To get the results you expect, provide direction and guidance. Be sure the broker knows your limits and doesn’t present exceptional deals on your product that you can’t afford. Make sure you both agree on sales targets. The broker must know the criteria to be used to measure performance. Be realistic about your expectations. Remember, the broker represents several principals (manufacturers). To get the results you want, provide ample lead time. Allow the broker to plan ahead for market visits, new product launches, promotions and meetings.]]>
1. Set your goals and objectives
You can’t create a successful marketing plan for your business if you don’t know what your objectives are, you need to identify what you want to achieve for the next 12 months; Sales increase, improved profitability and popularity, these are just some of the main goals and objectives when creating your marketing plan.
2. Know your target market
Your target markets are the people who will purchase your products, they are also known as the consumers. Developing the products that they want and need is essential in order to attract or retain them as regular customers. It is also important to get their feedbacks, to help you improve the product that you are selling.
3. Clarify you core message
You need to be very specific with your core message or slogan, it has to be convincing so you could get your customers attention. In creating a successful marketing plan, you need to clarify what are the things that you offer, what makes you better from your competitors and what are the benefits that they could get if they will purchase your products, are they going to get more than what they pay or is your product readily available in their areas.
4. Pick the right marketing tool
What tools will you use to communicate your core message to your target market, in order to achieve the desired business objective/s. The marketing tools are a valuable last step as they drive the action and implementation side of the marketing plan. Whether you choose to use market research, public relations, advertising, sponsorship, direct marketing, sales promotion, personal selling, exhibitions, corporate promotional gift items or the internet to communicate your message to your target market, select the one where you control the message in its entirety and where the cost per person reached is the best option available. Aside from these marketing tools, there are also other media that can help you promote your products, through product brokers.
5. Determine your marketing budget
So if you have everything all set up, you are now ready to promote your product to your target market. You just need to set a budget for all the marketing promotion that needs to be done such as; through TV commercials, Billboards, Brochures and Websites.
|David H. Smith
Creative Sales & Marketing
16607 Glorio Road, Suite 604
San Antonio, TX 78232
(210) 479 – 7494 | Fax: (210) 479 – 9049
Network with us:
Health & Beauty Aids,General Merchandise, School Supplies, Private Label, Houseware-Hardware
Headquarters Contact, Administrative Support, Direct Stores Sales, EDI, Planogramming, Retail Merchandising Support
Department Stores, Dollar Stores, Hardware/Housewares, Mass Volume Retailers, Military, Wholesale Clubs
In order to be a successful merchandise broker, food broker, product representative, or product broker, you first need to have your business plan ironed out, so it’s clear to wholesalers, customers, clients, and other brokers.
NAGMR members say every business needs a business plan. A successful merchandise broker business, or a business for food brokers, product brokers, or product representatives, needs to have its course, goals, and objectives. A clearly written business plan is the industry standard and the first step in starting a merchandise broker business. It’s not just important for business owners but it is something potential lenders such as banks and investors want to see.
The prepared business plan can make a big difference. Future product brokers and product representatives must be able to clearly show how your business or product is going to be able to make money with your business product or service idea. Every bank and investor will want to know that they are funding.
Resources and Help. When you’ve got more questions or need more help, knowing where to turn for help can make writing your business plan much easier. There are numerous valuable resources to help you every step of the way and answer your questions on the internet, and here at NAGMR.
Keep in mind that the business plan for over-the-counter drug representatives, food brokers, product brokers, and product representatives does not have to end with the company making profit. Instead – make sure it proves that growth will take place. Also – give a realistic timeline on that growth.
NAGMR can make your highest and most ambitious business goals attainable. Let us help you identify your sales demographic, create and expand your market. NAGMR product brokers and product representatives will get your foot in the door of the highest volume retail giants. NAGMR is all about increasing awareness, favorability, and purchase intent, in order to increase in-store visibility of your general merchandise. Let NAGMR directory of product brokers, product representatives, and food brokers, help brand, place, market, and SELL your products. Go online for a free assessment today, or to inquire how you can become a member.]]>
If you’re an entry level manufacturer of general merchandise and wishing to expand your market reach beyond your local region, the best way is to contact a group for general merchandise brokers. These groups not only help individual merchandisers but they train people how to become a product broker. The dual nature of such organizations makes them a key component in connecting goods to the markets where buyers frequent and might have interest in them. The larger the group the greater the reach, and the more opportunities you have to expand the market reach of your product.
One such group, NAGMR has a number of different types of specialists brokers, from food service brokers to general merchandise brokers. The highest value that this group has is numbers of people who are part of it that can help quickly move a product from local or regional status into a national one. Success in merchandising comes from reaching the full potential audience possible. Joining a successful and established network can benefit both consumers and manufacturers while enabling the establishment of new brands, innovative products, and increased quality.
But what if you are looking for a new career? The other thing that NAGMR offers is information about how to become a product broker and be successful in matching manufacturers to retail sales venues. Doing this can be a very profitable way to make a livelihood. In both cases for both broker trainee and manufacturer using a group like NAGMR can expand the market reach of services and products. While there are other groups out there you can consult, picking an industry leader is good.
What should you look for when seeking out general merchandise brokers? Depending on your goods there should be a common passion for the product, the ability to sell it to retail outlets and convince them that customers in their area will desire the item if they offer it. For someone who thinks they have this talent then learning how to become a product broker may well be the ideal career move.
General merchandise brokers help connect the dots, as it were, bridging the gap between your warehouse and the retail establishment. Having a great product is only half the battle, and for those who enjoy the challenge of matching goods with retailers it’s only logical to discover how to become a product broker. The higher your drive to expand market reach the greater your success will be.
No matter how good your product is, if the doors are closed on the opportunity to move it to the best markets, and have it stocked at retail giants, you will never know exactly what the demand is for what you have. This is where general merchandise brokers excel. Getting an independent broker to work with you is the best way to have someone dedicated to your success, and getting one associated with NAGMR insured that the broker follows a standard code of ethics and will uphold the integrity of your contract with them.
For someone new and learning how to become a product broker, the organization gives them a network to work with and contacts to gain tutoring and assistance from should they have questions or need additional help. This allows them to learn how to link up products with the right people and retailers to maximize their exposure in a larger market.
Expanding your market reach is easy with the right general merchandise brokers on your side. Leaders in this field belong to groups like NAGMR and follow the established code of ethics to ensure trust by both manufacturer clients and retail clients. This vital difference protects you as a product manufacturer so that your item gets the right type of retail environment to sell well