Two categories of sales, general merchandise and food, constitute one of the largest markets for brokers and businesses across the world. The international activity of imports and exports is affected by regional manufacturing and production. A changing economy affects sales, supply and demand. Rough seas affect the delivery of cargo, while gasoline prices create additional transportation costs from the harbor to the point of destination. The good news is that products are still selling, which means that creative marketing practices continue to lead to a successful product launching.
Create Your Niche
Creating a niche in one specific product makes you the go-to person for information, advice and analysis. In many instances, the time you once spent talking to prospective customers is now spent as a consultant. Orders are easier because of the respect and trust you have gained. It does not happen overnight. If you are just breaking into the general merchandise field, there are certain things to do that will help get you to that desired spot more quickly.
Unlike those who hold a food broker license, you have the benefit of marketing to a larger target area. Be certain you are talking with the right people in a company, identified by their ability to say yes and make it so. Evaluate the business, area and product turnover. In order to determine the success of an item, it should be launched in a well-trafficked area.
Your Website is Your Reflection
It is important to remember that those individuals visiting your website to see the general merchandise available connect what they see with their impression of the way you do business. You can expect that buyers are busy. Design your campaign so your targeted customer sees new and special items right away, with just enough said to grab their interest and lead them to inquire about specific details. They are interested in securing a product that will bring customers to their store. Be prepared to explain what type of advertising and gimmick is taking place in order to have the public looking for the item.
Be prepared to answer why you are the right one from which to buy the product. Explain your marketing strategy and why this general merchandise will make a difference in their stores. Suggest ways for them to make the product visible, as well as offering flyers or posters to let the public know when the official launch takes place. Excitement over a new item is easy to inspire when you have already convinced customers of the value of the purchase.
Success as a Food Broker
In essence, the holder of a food broker license encounters the same type of investigation and competition as those involved in wholesale general merchandise. The broker must consider and gather the following information:
1. Qualify who you want to sell to and verify they will pay you as agreed.
2. Pick a product and the region in which you wish to sell. Determine which businesses buy that product. You want to bring in a product that is not produced locally.
3. Check the credit of each business sales possibility in either the red book or blue book.
4. Determine the rating: 15 days, 30 days, or over 60 days. You want to start out with businesses that have been operating for at least two years and have a good track record and history.
5. Check USDA to see what the demand and prices are for that product in the particular area you intend to sell.
6. The best way to increase sales is by selecting a product with a good or high consumer demand with less competition from other merchandisers in that area.
Overall, those holding a food broker license or involved in general merchandise are regarded as experts in their specific area. Learning continues on a daily basis and earns you credibility in your field of expertise.